Activate's conference experience provides networking opportunities with forward-thinking marketers, insight-rich sessions for improving execution, and firsthand accounts of innovative solutions to the universal growth challenges marketers face.
Together, we examine the current and future state of marketing through a growth-focused lens to collectively shape the growth marketing movement.
We kick the conference off in style as Iterable's Chief Operating Officer, Jeff Samuels, discusses the current state of the marketing landscape and the role that marketers play in dictating the road ahead. Iterable Co-Founder and CEO, Justin Zhu, will take the stage and walk through the Iterable vision, the platform, and underlying relationships between technology and marketing experiences. We'll share our technology roadmap and a first-hand view of strategic ways we're approaching the changing needs of technology-enabled brands. As the world of marketing as we know it continues changing, it is us—those of us driving product interactions with millions of consumers, who are actually in control of marketing's next iteration.
You'll learn:
- Global perspective of the changing dynamics of MarTech
- The capabilities and potential within integrated marketing stacks
- Iterable's role in driving experiential change
Speakers:
Justin Zhu, CEO, Iterable
Jeff Samuels, COO, Iterable
Growth is a natural catalyst for change, but what happens when you've outgrown your marketing technology solutions? Initiating major change—like reconstructing your entire marketing approach—can incite feelings of everything from fear to complete avoidance. But it doesn't have to be this way. Matthew Orchard, CRM Director of MVF, will recount his company's migration experience away from legacy and onto modern martech. Matthew will share learnings and the effective strategies MVF used to successfully break free of limitations and embrace marketing change. Now, MVF is redefining their own success through the lens of the customer and will share the fundamental transformations they've experienced.
You'll learn:
- New marketing experiences made possible by modern martech
- How you and your team can prepare for the migration process
- Tips for developing and championing internal momentum
Speakers:
Matthew Orchard, Head of CRM, MVF
As the modern customer experience evolves, it's the marketers who lead the decisive exchanges that create memorable moments characterizing the full experience. During our panel, marketing leaders from CarWow, NameCheap, and UNiDAYS will take the stage to discuss how they think about engagement and explore the different ways that has influenced the strategies and tactics fueling their marketing. Panelists will also weigh in on how their companies are overcoming the challenges associated with the new rules of customer experiences and address the shared challenges of the marketing community: GDPR, Personalization, Localization, Scalability and more.
You'll learn:
- Strategic insight on today's marketing challenges
- How other brands are managing their digital transformation
- Tips for enriching the your own customers' marketing experiences
Speakers:
Laura Woodhead, VP Marketing, CarWow
Jonathan Cann, Head of Marketing, NameCheap
Beth Howard, Product Manager, CRM, UNiDAYS
DFDS's Head of Retention Marketing Angela Fixter takes the stage to discuss the different challenges of scale they face as a prominent international brand. For instance, all brands must address localization challenges, but what's the best road toward success when trying to deliver a standardized yet personalized international marketing experience that spans across more than 20 countries? Angela will dive into the strategic approaches DFDS used to restructure their marketing operations and detail the way they're integrating modern technology into their stack and generating a wealth of new marketing data and campaign ideas.
You'll learn:
- Best practices for localizing your marketing campaigns
- How modern technology generates lift under GDPR standards
- Tips for prioritizing internationally appealing campaign content
Speakers:
Angela Fixter, Head of Retention Marketing, DFDS
Matthew Smith founded Really Good Emails because he passionately believes email is product. Product oriented thinking in our emails is the low hanging fruit to help any email geek up their game. Come join Matthew as he walks us through submitted email examples and explain the hurdles that good emails should overcome to be really good.
Speakers:
Matthew Smith, Founder, Really Good Emails
Beth Howard
Product Manager, CRM
UNiDAYS
Beth is a CRM geek and loves all things marketing, tech, Nellie, three-day weekends and most importantly gin. She specializes in finding innovative solutions for world leading brands using high-end marketing strategies. UNiDAYS is connecting students with high-end brands worldwide.
Jonathan Cann
CRM Director
Namecheap
Jonathan has over 20 years of experience creating and delivering customer transformational strategies across varied markets including ecommerce, mobile/telecommunications, retail finance and technology. He worked in numerous countries within multi-national corporates and start-ups. He focused on creating customer engagement strategies which built one single customer conversation for organisations large and small (O2, Legal and General, Vodafone, Namecheap, Permanent TSB). Over the last 3 years, he built a CRM team and created a customer focus initiative from scratch for Namecheap, a global technology company that specialises in Domains, Hosting and Security. Some of his highlights include building the email marketing infrastructure, creating customer segmentation and initiating Life Time value models used throughout the business. These strategies have led to improvements in customer satisfaction, increased sales to existing customers and reduction in customer churn.
Angela Fixter
Head of Retention Marketing
DFDS
Angela is the Head of Retention Marketing at DFDS. She's a marketing professional with over 15 years experience in b2b email marketing, loyalty, events and customer engagement. She leads a team of specialists across Europe to nurture and grow a customer base of around 700,000 profiles.
Matthew Smith
Founder
Really Good Emails
Matthew Smith directs design for his own studio, Fathom & Draft, where clients with complex product and ecommerce needs like Walmart, MIT, Seth Godin, Sean Parker and MailChimp come for design that gets business done. He’s led creative for three VC backed startups over the last 7 years so he’s accustomed to insanity and profanity. When he’s not working, he’s telling visual stories at @whale on Instagram, and he’s being a single dad of three future designers in Greenville, South Carolina.
Laura Woodhead
VP Marketing, carwow
Laura has over 9 years of marketing experience spanning start-ups, agencies, not-for-profit and corporates. She currently leads the CRM team at carwow, the new car buying platform, as part of her role as Head of Marketing. She is often found encouraging others to take the hair dying plunge and go as bright as her.